TROPICALATION
If you are here you are probably aware of our Spotify playlist. If not, you can subscribe here.
But before that playlist got traction, there was a story behind it and now you'll be able to hear it.
8 years ago I was sitting with a couple friends in Boston at a Pre-Game. These were old friends that I had known since very little. Over drinks and "Dile a Tu Amiga" by Dalmata, my friend Andi came to me and said 'hey are you feeling Tropical yet'?
Think about it: 'Are you feeling Tropical?' In Venezuela is that state of being 'prendido' but this felt like a better description. It was about enjoying your time with your closest people, just smiling and having fun. That's when the playlist started.
Several years later it all clicked. As we were talking about the type of company we wanted to launch we went back to Tropical, that special feeling. Does it only happen when partying? Or does it happen when sharing with friends and family? Tu sabes, echando cuentos…
We believe Tropical happens when our Latino culture is communicated authentically.
No se ustedes, but we feel pretty tropical watching latinos partiendola, think Miami’s SuperBowl with J-Lo, Shakira, J Balvin y Bad Bunny.
Aja y entonces que? Tropicalation is a platform that aims to create content & products in a way that is always authentic, meaningful, and strives to make our Latino culture better for the world.
At this point, we just happen to have an amazing playlist, our social media platform, where we give a voice to the best talent, and what probably brought you here: a killer rum-based hard seltzer (There is a funny story on how that ‘clicked’ too) that with your help will launch soon.
So how can you help?
Share this page with a friend - if you feel like the world needs more of J Balvin in the SuperBowl, sharing his Latino vibez with the world.
Or copy something like this to a friend - Hey, a couple friends just launched a cool platform to share the best of the Latino culture and create new products. Vacillate what they are up to here (https://www.tropicalation.com/create).
Eso es todo (por hoy) amigos,
Atentamente: Gustavo, Gabriel, y Ricardo.